welcome
Meet Your Business Bestie
A lot of people ask, how did I come to do this work? I didn’t have an interest in business or marketing until I was thrown into having to get my own clients in my first job out of college (in another industry). So I stepped about 60ft outside my comfort zone, and taught myself in-person sales on the fly, to book 25 weekly 1:1 private client sessions in 2 months’ time.
meet Suzanne
In this business in Washington DC I was also featured in…
The Washington Post, DC local TV, DailyCandy, and invited to teach at award-winning international destination spa, Rancho la Puerta.
I worked individually with over 100 repeat clients (and helped 1000s more through my teaching, courses, ebook, and interviews). I loved my clients, and saw how business could be a fun, respectful, win-win all around. I took online courses, learned from mentors and grew my skills across a steep, winding decade of trial and error.
specifically
I dove into Jeff Walker’s Product Launch Formula
Which taught me about high level strategy, niche development, choosing an ideal client, competitor research, brand positioning, the voice of the customer, funnel strategy, email marketing, copywriting, pricing, irresistible offers, running masterminds, and more. I worked full time on the digital marketing team at iPEC Coaching for 3 years, and earned the certifications below.
CERTIFICATIONS:
my drive
biz values
KEEP IT SIMPLE
The complexity of online business can snowball fast. Let’s clarify your goals, and curate the easiest and most powerful path from here to there.
JOY IN THE PROCESS
Whether you want a few extra clients, or to take over the world, I believe in offering guidance tailored to your values, preferences, and unique goals.
CUSTOM ADVICE
Since there are many ways to be successful, let’s lean into your gifts, your joy, and shape your business to be as fun as possible.
CUSTOMER FOCUS
Guessing at what’s going to work is exhausting. But listening and responding to your ideal client’s top desires can supercharge your success.
Metrics
Select outcomes I created for clients in online business
Shaped messaging for top 3 sales cycles in 20-year company history. Sold out an event one month early, with only 3 emails (and oversold it once more seats opened up). Crafted core message of a Facebook ad which led to 816,599 people reached, 61,810 engagements, 2512 reactions, 205 comments, and 930 shares. Drafted the single best performing landing page *ever* in 9 year company history @ 84% conversions (and more).